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Wavemaker x Cannes Lions 2021: Challenge the Jury

After making the tough decision to cancel the festival last year, last week Cannes Lions was back with a (virtual) bang, looking to award the industry’s top campaigns from the past two years.

While the juries did a fantastic job at commending hundreds of stellar campaigns that are now being lauded in the industry press, at Wavemaker we wanted to ask: What can we learn from the campaigns the judges may have overlooked?

Presenting Wavemaker x Cannes Lions 2021: Challenge the Jury. In which some of our Challenger ExCo (our reginal committees tasked with ensuring diversity of thought) offer an alternative take on the festival, discussing key trends and their favourite hidden gems.

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