Our Privacy Policy
How and why we collect data and covering your choices.
Last updated – July 2024
Who are we?
Wavemaker Global Limited (“Wavemaker”), is a global media investment business and is a part of GroupM Worldwide, Inc. In the European Economic Area (EEA) and Switzerland the Wavemaker legal entity responsible for the data that Wavemaker collects is Wavemaker Global Limited. Outside of the EEA and Switzerland the responsible legal entity is Wavemaker Global LLC.
This notice outlines how and why Wavemaker collects and uses personal data specifically from visits to the Wavemaker websites (“Website”): www.wavemakerglobal.com and any related or affiliated sites, for example country-level sites such as www.wavemakerglobal.com/uk
We respect the privacy of users of our website and recognise that when you choose to provide us with information about yourself, you trust us to act in a responsible manner with that information. This privacy policy contains important information about how we use your personal information.
If you have any questions, comments or concerns about any aspect of this policy or how Wavemaker handles your information please email our privacy team at [email protected]
What information is collected and used by Wavemaker?
We collect information that enables us to identify your browser and device and tell us which pages within our Website you visit and on which pages you spend the most time. We do this by using the following:
Cookie -a small alphanumeric text file that we automatically assign to visitors to our website. It is stored in your browser and allows us to identify your interaction with us. Sometimes a cookie resides on your device for just the single time you’re visiting our Website; this is called a session cookie. Sometimes a cookie remains on your device until you delete it or it expires automatically; this is called a persistent cookie. Both types of cookies are used on our Websites.
IP address -Internet protocol address
Pixel-a line of code that sits within our webpages and which we use to record that you have visited a particular page within our Websites.
We use some or all of this information to improve your website experience by delivering content that you are likely to prefer on future visits. Our lawful basis for this type of processing is consent through our cookie banner. If you don’t agree to us using cookies and the above information, you may prevent their use via your browser settings or the cookie banner. By choosing not to accept cookies, certain Website features may not work as we have intended.
Specific cookie types used
Performance Analytics (Tracking) -This type of cookie provides aggregated information about where a user may go on the Website.
Google Analytics (Persistent)-Wavemaker uses Google Analytics to help analyse how visitors use the Website. Among other things, Google Analytics uses cookies to collect information about the number of visits to the Website, the webpage that referred visitors to the Website, language, device, browser and operating system, the pages visitors view within the Website and other similar details. We do not share this information with third parties. When used this way the Google Analytics cookie is a persistent cookie, and will remain on your device until the cookie expires or you delete it. These cookies may appear as _unam, _gid, _ga, _sharethis_cookie_test.
Google Analytics (session) -This cookie may appear as PHPSESSID. We do not retain this data as it is deleted upon closing of your browser, and therefore we cannot share it with any third parties.
Social media/ Social Sharing -These are cookies that help with the Website’s functionality. These are third party cookies and they allow you to share comments, pages, bookmarks and likes and help to provide access to social networking tools easily.
Social media widgets used on this Website include LinkedIn, Twitter, Facebook and Instagram. These social media widgets collect information about your visit to the Website and your use of the social platform services (for example, buttons or likes) on the Website. We do not share information with these social platforms, however please keep in mind the social networks collect the data of your site visit and interaction with the social widget directly.
Collection and use of contact information
There are a few instances where we may collect your name and contact details (such as e-mail address, telephone number and postal address). We won’t collect this information without consent and never use it in online advertising placement. We keep a record of this information, including email address and other contact information, solely for responding to a user’s request. Examples where you might voluntarily provide your name and contact details include:
If you click on the “contact us” link and submit a question or comment, we will collect your name, e-mail address, and phone number in order to send you a reply.
If you voluntarily ask to be added to our newsletter list, we will collect your e-mail address to send you our email newsletter or marketing emails.
If you submit information in connection with an employment inquiry.
To provide you with better ways of accessing information from this website.
If you enter information into a text field or otherwise submit information to us on the Website.
By entering your contact information as noted above you are consenting to Wavemaker using that information to contact you regarding your request. This consent is our legal basis for using the information in this way.
Wavemaker may pass your contact information to our subsidiaries and affiliated companies so that they may contact you in connection with the objective of your inquiry for the purposes set out in this policy. Where we pass your contact information to our subsidiary or affiliated companies in another country, we will make sure that they apply the same level of protection to your information as we do.
If at any time you decide to withdraw your consent and like would us to remove you from our marketing e-mails or newsletters, or to unsubscribe from our database, you can contact us at [email protected]. You must include your name, e-mail address, and clear instructions regarding changes you are requesting. You may also unsubscribe from e-mail newsletters by clicking on the “unsubscribe” link found at the bottom of the e-mail.
Wavemaker is a data controller responsible for your personal data (as this term or similar term is defined by applicable law) when you visit our Website or provide us with contact information.
California
Pursuant to Section 1798.83 of the California Civil Code, residents of California can obtain certain information about the types of personal information that companies with whom they have an established business relationship have shared with third parties for direct marketing purposes during the preceding calendar year. To request a list of companies, if any, to which Wavemaker has provided personal information for its own marketing purposes, please email us at [email protected] . Please allow 30 days for a response.
Frequently Asked Questions
Do we pass your information to third parties?
We may send your personal information to other Agency and WPP group companies, affiliates and third parties to help us process your personal information for the purposes set out in this policy. Further details of our group companies can be found here.
We may disclose your personal information if we or any of our assets are the subject of a sale or similar corporate transaction. We will ensure that the third parties who receive your personal information are required to keep it confidential.
We may disclose personal information to third parties when we reasonably believe we are required by law, and in order to investigate, prevent, or take action regarding suspected or actual unlawful or otherwise prohibited activities, including, but not limited to, fraud.
Where do we send your information?
We are a global company and therefore we may transfer your personal information to countries around the world including the US and other countries outside of the UK and Europe. We will, where the country to which your data is transferred has not been found to provide an adequate level of protection, put in place appropriate safeguards (we use standard contractual clauses) to ensure your information is protected.
How long do we keep your information?
We only keep your personal information for as long as we need to, to be able to use it for the reasons given in this privacy policy, and for as long as we are required to keep it by law.
Third Party Websites
Our website links to third party sites which we do not operate or endorse. These websites may use cookies and collect your personal information in accordance with their own privacy policies. This privacy policy does not apply to third party websites and we are not responsible for third party websites.
How do we protect your information?
We take appropriate technical and organisational measures to ensure that your personal information disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.
Children’s Privacy
This website is not intended or designed to attract children under the age of 16. We do not knowingly collect personal information from or about any person under the age of 16. If you are under 16 years old and wish to ask a question or use this site in any way which requires you to submit your personal information, please get your parent or guardian to do so on your behalf.
Your rights
You are entitled to ask:
- for a copy of the personal information we hold about you, and details about how we are processing your personal information;
- to have any inaccuracies in your personal information corrected;
- if we are processing your personal information by automated means and on the basis of your consent (see “How do we use it?”, above), for us to provide your personal information to you in a structured, commonly-used and machine-readable format. You can also ask us to provide your personal information directly to a third party in this format, and, if technically feasible, we will do so; and
- to have your personal information erased, or for our use of it to be restricted (for example, if your preferences change, or if you don’t want us to send you the information you have requested).
Please contact us using the details set out below if you would like to exercise any of these rights.
You also have the right to make a complaint to the supervisory authority if you’re not happy with how we’ve handled your personal information. Please refer to the data protection authority where you are located. In the UK, the supervisory authority is the Information Commissioner’s Office (http://www.ico.org.uk).
Changes to this privacy policy
We review this privacy policy on a regular basis to ensure that it is up-to-date with our use of your personal information, and compliant with applicable data protection laws.
We reserve the right, at our discretion, to revise this privacy policy at any time. The updated privacy policy will be posted on our website. You are encouraged to review this privacy policy from time to time.
How to contact us
If you wish to exercise any of your rights in relation to your personal information or if you have any queries about how we use your personal information, please let us know by contacting us at the addresses below.
If for whatever reason you don’t feel like we have adequately addressed your concerns you can contact the Data Protection Authority in your jurisdiction and make a formal complaint.
Europe:
Global Privacy Director – GroupM, Sea Containers, 18 Upper Ground London SE1 9ET, United Kingdom
Outside Europe:
Wavemaker Global LLC – 825 7th Avenue, New York, NY, 10018, USA – Attn: Privacy