Whether you call them Gen Z, the iGen, Zellinials or MEME Gen, 20-somethings born in the mid-1990s to the early-2000s have come to the fore over the past 12 months as brands have shifted their focus from “Millennial first” to their younger generational peers.
Though not a new technology, Artificial Intelligence is powering marketing at all touch points and offering opportunities for marketers to harness for greater consumer understanding and creativity.
Wavemaker’s Guide to navigating the 2019 South by Southwest Interactive Festival (SXSW)
By showing Italy what we would lack in movie culture without women, we gained more than 10,000 followers in two days.
Our four-stage campaign for Tata drove a movement to reverse the effects of two national issues: crimes against women and youth apathy towards sport. Over a million Indians signed petitions to show their support.
How tech can reduce the length of the customer journey while boosting sales
Our Global Chief Platforms Officer Oleg Korenfeld writes for Adweek on the difficulty marketers have in navigating Legal Drinking Age Compliance, and how to find opportunity and advantage.
The major themes, activations, and inspiration from South by Southwest (SXSW) Interactive from our Wavemaker roving reporters.
WPP hosts inaugural Stream Commerce event on February 5-6 2019 and Wavemaker’s captures the key themes
Precision targeting and fighting fire with ambition to almost double the amount of female applicants to the LFB.
Riding a bike would seem like an activity worth avoiding during a woman’s monthly cycle – especially in a tropical climate. Together with Kotex, we changed women’s minds and empowered them to think otherwise – why shouldn’t they enjoy keeping active whenever they wanted!
What does it take to build a distinctive brand and create strong bias among consumers’ unconscious mind? It depends on what category you’re playing in.
For many advertisers, the Super Bowl is the....well, the Super Bowl of advertising. With an entire country tuning in, brands have a unique opportunity to have their messaging seen by once-a-year numbers.
Wavemaker UK is one of 40 agencies partnering with Creative Equals, Facebook and Diageo, to support 58 women back into creative careers this year through the #CreativeComeback returners scheme.
As Amazon eyes greater control and profitability, what does the recent vendor changes mean to advertising inventory? In this Don’t Miss, Wavemaker explores both the short- and long-term impact of the Vendor Central and Seller Central changes.
We moved away from conventional advertising and content sponsorship to create an integrated platform where female car buyers could interact and share with each other, in a campaign that received over 160 million interactions.
This week saw Wavemaker host a panel looking at the subject of Women in Leadership Roles. The event was held on Tuesday 5 March coinciding with the first anniversary of the creation of Women@Wavemaker, and kicked off a series of events to mark International Women's Day 2019 on Thursday 8 March.
Turning invisible power into visible brand growth.
In this Strategic Spotlight, we provide our POV on turning ever-changing opportunities and challenges of programmatic into growth for our clients.
Our Global Chief Platforms Officer Oleg Korenfeld writes for Adweek on the difficulty marketers have in navigating Legal Drinking Age Compliance, and how to find opportunity and advantage.
Wavemaker UK is one of 40 agencies partnering with Creative Equals, Facebook and Diageo, to support 58 women back into creative careers this year through the #CreativeComeback returners scheme.
Whether you call them Gen Z, the iGen, Zellinials or MEME Gen, 20-somethings born in the mid-1990s to the early-2000s have come to the fore over the past 12 months as brands have shifted their focus from “Millennial first” to their younger generational peers.
The major themes, activations, and inspiration from South by Southwest (SXSW) Interactive from our Wavemaker roving reporters.
As Amazon eyes greater control and profitability, what does the recent vendor changes mean to advertising inventory? In this Don’t Miss, Wavemaker explores both the short- and long-term impact of the Vendor Central and Seller Central changes.
Though not a new technology, Artificial Intelligence is powering marketing at all touch points and offering opportunities for marketers to harness for greater consumer understanding and creativity.
WPP hosts inaugural Stream Commerce event on February 5-6 2019 and Wavemaker’s captures the key themes
We moved away from conventional advertising and content sponsorship to create an integrated platform where female car buyers could interact and share with each other, in a campaign that received over 160 million interactions.
Wavemaker’s Guide to navigating the 2019 South by Southwest Interactive Festival (SXSW)
Precision targeting and fighting fire with ambition to almost double the amount of female applicants to the LFB.
This week saw Wavemaker host a panel looking at the subject of Women in Leadership Roles. The event was held on Tuesday 5 March coinciding with the first anniversary of the creation of Women@Wavemaker, and kicked off a series of events to mark International Women's Day 2019 on Thursday 8 March.
By showing Italy what we would lack in movie culture without women, we gained more than 10,000 followers in two days.
Riding a bike would seem like an activity worth avoiding during a woman’s monthly cycle – especially in a tropical climate. Together with Kotex, we changed women’s minds and empowered them to think otherwise – why shouldn’t they enjoy keeping active whenever they wanted!
Turning invisible power into visible brand growth.
Our four-stage campaign for Tata drove a movement to reverse the effects of two national issues: crimes against women and youth apathy towards sport. Over a million Indians signed petitions to show their support.
What does it take to build a distinctive brand and create strong bias among consumers’ unconscious mind? It depends on what category you’re playing in.
How tech can reduce the length of the customer journey while boosting sales
For many advertisers, the Super Bowl is the....well, the Super Bowl of advertising. With an entire country tuning in, brands have a unique opportunity to have their messaging seen by once-a-year numbers.
In this Strategic Spotlight, we provide our POV on turning ever-changing opportunities and challenges of programmatic into growth for our clients.
