Today we’re celebrating the win of the Pernod Ricard Global Travel Retail media buying business.
We’re proud to have been named Pernod Ricard’s new agency partner after a competitive pitch and to add this, the second largest market for Pernod Ricard Group, to our client portfolio. The Global Travel Retail media account covers all international territories with a focus on high-growth Asian markets like China, India, South Korea and Japan, and developed markets including the US, Europe and Australia.
Wavemaker immediately understood our strategy – and we’re looking forward to working with you to help us achieve our growth targets.
Dino metaxas, digital, media & pr director, pernod ricard global travel retail
In late 2019 Pernod Ricard China appointed Wavemaker to handle media planning and buying, ecommerce media strategy and content planning.