L’Orèal selects Wavemaker as search partner across the Nordics

News8 September 2020

Wavemaker presented a truly innovative and integrated approach to L’Oréal’s Search challenge.

L’Oréal appoints Wavemaker as their partner for Organic and Paid search and Content across the Nordic region for L’Oréal’s portfolio of non D2C brands.

“The first thing they told us was that this pitch was not really about product search, but about customer experience and how we can better serve our customers throughout the purchase journey. Wavemaker connected our Search programs to the rest of our comms ecosystem, while integrating Ecommerce, content, and data. This represents a truly compelling vision for the future and we are very excited to begin this new chapter of our longstanding partnership.”, says Nordic CMO Nick Buckley. “We originally thought that we were looking for a specialist agency,

…but soon realised the value of connecting the ecosystem for our 30+ brands using Wavemaker’s expertise and data led vision.

nick buckley, nordic cmo, L’oreal

“We are both humbled and proud to extend our partnership with L’Oréal to include all things Search moving forward.”, says Wavemaker’s Danish CEO, Kristian Baek-Mikkelsen. “For us this is a real recognition of the value that we bring, not only in developing integrated strategy for L’Oréal, but also the quality of the individual channel specialisms that Wavemaker and GroupM deliver every day. We firmly believe in unlocking value through both higher effectiveness and efficiency through planning and optimisation across brands and channels as opposed to looking into siloed channel approaches.”