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  • Wavemaker Global
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  • Wavemaker UK
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  • Wavemaker Denmark
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  • Wavemaker Germany
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  • Wavemaker Romania
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  • Wavemaker Sri Lanka
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  • Wavemaker Spain
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  • Wavemaker Austria
    • WP_Site Object ( [blog_id] => 14 [domain] => wavemakerglobal.com [path] => /th/ [site_id] => 1 [registered] => 2020-09-23 08:32:53 [last_updated] => 2024-08-28 10:01:33 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Thailand [siteurl] => https://wavemakerglobal.com/th [post_count] => 23 [home] => https://wavemakerglobal.com/th )
  • Wavemaker Thailand
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  • Wavemaker Slovakia
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  • Wavemaker USA
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  • Wavemaker Italy
    • WP_Site Object ( [blog_id] => 18 [domain] => wavemakerglobal.com [path] => /nl/ [site_id] => 1 [registered] => 2020-10-15 14:06:58 [last_updated] => 2025-02-20 14:15:23 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Netherlands [siteurl] => https://wavemakerglobal.com/nl [post_count] => 247 [home] => https://wavemakerglobal.com/nl ) WP_Site Object ( [blog_id] => 20 [domain] => wavemakerglobal.com [path] => /se/ [site_id] => 1 [registered] => 2020-11-18 09:43:03 [last_updated] => 2025-01-31 10:53:51 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Sweden [siteurl] => https://wavemakerglobal.com/se [post_count] => 80 [home] => https://wavemakerglobal.com/se )
  • Wavemaker Sweden
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  • Wavemaker France
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  • Wavemaker Norway
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  • Wavemaker South Africa
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  • Wavemaker Czech Republic
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  • Wavemaker Ireland
    • WP_Site Object ( [blog_id] => 27 [domain] => wavemakerglobal.com [path] => /pk/ [site_id] => 1 [registered] => 2021-02-15 12:19:24 [last_updated] => 2024-03-26 09:30:18 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 1 [lang_id] => 0 [blogname] => Wavemaker Pakistan [siteurl] => https://wavemakerglobal.com/pk [post_count] => 269 [home] => https://wavemakerglobal.com/pk ) WP_Site Object ( [blog_id] => 29 [domain] => wavemakerglobal.com [path] => /ca/ [site_id] => 1 [registered] => 2021-02-17 10:04:31 [last_updated] => 2024-07-16 15:31:39 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Canada [siteurl] => https://wavemakerglobal.com/ca [post_count] => 13 [home] => https://wavemakerglobal.com/ca )
  • Wavemaker Canada
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  • Wavemaker Turkey
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  • Wavemaker Switzerland
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  • Wavemaker Switzerland EN
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  • Wavemaker Switzerland FR
Wavemaker Netherlands

Wat een k*tcase

Client

Chilly

Market

The Netherlands

Positive Provocation

Na jaren van voorspelbare, veilige en behoorlijk saaie campagnes, was 2024 het jaar waarin Wavemaker haar klant Chilly – producent van intieme verzorgingsproducten voor vrouwen – heeft uitgedaagd tot een gedurfde aanpak. De categorie heeft het zwaar en weet de jonge doelgroep niet aan te spreken, wat resulteerde in dalende resultaten. Chilly speelt hierop in middels een rebranding en nieuwe positionering, gericht op jonge vrouwen tussen de 18 en 34 jaar. Aan Wavemaker de vraag om hier een passende media- en contentstrategie bij te ontwikkelen.

Dankzij een verfrissende en creatieve social first aanpak wist Chilly de negatieve verkooptrend om te buigen en drie keer sneller te groeien dan de rest van de categorie. Heel erg spannend, maar misschien wel de beste keuze die Chilly de afgelopen jaren heeft durven nemen.

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