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  • Wavemaker Global
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  • Wavemaker UK
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  • Wavemaker Denmark
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  • Wavemaker Germany
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  • Wavemaker Romania
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  • Wavemaker Sri Lanka
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  • Wavemaker Spain
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  • Wavemaker Austria
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  • Wavemaker Thailand
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  • Wavemaker Slovakia
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  • Wavemaker USA
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  • Wavemaker Italy
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  • Wavemaker Sweden
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  • Wavemaker France
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  • Wavemaker Norway
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  • Wavemaker South Africa
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  • Wavemaker Czech Republic
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  • Wavemaker Ireland
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  • Wavemaker Canada
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  • Wavemaker Turkey
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  • Wavemaker Switzerland
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  • Wavemaker Switzerland EN
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  • Wavemaker Switzerland FR
Wavemaker Netherlands

Tag De Vlek

Client

Persil

Market

The Netherlands

Positive Provocation

Wat heeft een wasmiddel te zoeken op Instagram? Heel veel – met de juiste mix van influencer marketing en content creatie.

Delen
See the results
Challenge
01.
Challenge

Op functionele waarden scoort Persil onverminderd hoog onder families. Maar op emotionele eigenschappen verloor het merk waardering bij een nieuwe generatie kopers. Hoe breng je de liefde terug?

02.
Insight+Strategy

TV blijft een belangrijk medium binnen de categorie wasmiddelen. Maar 60% van de doelgroep zit ook op Instagram en juist daar kan een emotionele band worden gebouwd. Wasmiddelen zijn er echter niet actief want de vuile was lijkt niet interessant. Maar wij ontdekten een waardevol social insight: ouders zijn dol op het delen van foto’s van hun kinderen die onder de vlekken zitten.

03.
Activation

We lanceerden Persil op Instagram met Tag de Vlek: een activatie waarbij influencers hun volgers opriepen om geen mensen maar vlekken te taggen.

 

Results

De engaging content van Persil had succes: zowel de penetratie als de brand tracking scores gingen significant omhoog.

Growth Stories

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