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What makes a Wavemaker?

What makes a Wavemaker?
Our attitude of Positive Provocation.

It’s in our DNA. It’s how we grow our clients and ourselves. We foster it by empowering every one of our people with knowledge, challenge and support.


‘The deep knowledge I have of my client's business.'


‘The confidence to challenge what’s gone before.’


‘The support to go further than I thought possible.’

Since I started 10 months ago I have really been impressed at how we all share knowledge with each other. I have challenged myself to further develop my digital skills and become a hybrid strategist.

Cheryl Dube, Client Lead/Media Strategist, South Africa

A diverse culture is a smarter culture. As part of Wavemaker Pride, Out In Tech positively provokes our people and industry to be more inclusive, diverse and equitable

Derek Dewosky, Growth Project Manager, Global

Representing Wavemaker at One Young World, a global summit for emerging young leaders, has increased my knowledge ten-fold and provoked me to make a difference.

Rizal Nauval, Planning Executive, Indonesia

I moved from Wavemaker in Sydney to the New York office on the Globetrotters programme. Working in such different cultures has given me a global client perspective and made me a better planner.

Garrett Healy, Planning Manager, US

In India, culture and language changes every 100 kms and Wavemaker pushed me to experience this vast diversity across markets by offering internal mobility. My knowledge has expanded hugely.

Anindita Roy, Associate Director Content, India

Our annual Keep, Growing challenge is the ultimate opportunity for everyone at Wavemaker to positively provoke inside our network. To challenge our minds and grow together!

Ricardo Brasil, Head of Social, Portugal

Women@Wavemaker challenges and helps us all to push for equal gender rights in our company, making it a place where everyone can bring their true self to work.

Camilia Bruggen, Joint Head Data Insight, Global

Through Wavelets, a uniquely China initiative, we empower our young and passionate talent to challenge the whole company to live our culture with energy and creativity.

Connie Gong, HR Business Partner, China

Our commitment to diversity and inclusion is the fuel for our creativity, consumer empathy and growth. We challenge everyone to Brave Your Bias and foster a sense of belonging.

Amanda Richman, CEO, US

Be it our Keep, Growing Challenge or Home Hackathons, Wavemaker challenges all of us to try new things, develop our potential in new areas, and gives us the opportunity to take a risk.

Devyani Bhaskar, Planning Executive, India

I’m focused on ensuring anyone with any disability or impairment is supported; because Wavemaker Enable isn’t about inclusion, it’s about belonging.

Sarah Conway, Precision Lead, UK

Wavemaker has given me the chance to take part in One Young World. Inclusion is so important to us as the youth of South Africa. I am proud to work in a company that supports transformation, inclusion and diversity.

Lando Simelane, Jnr Biddable Specialist, South Africa

Wavemaker Roots recognises the strength in diverse teams and their positive impact on client work and business results.

Andrea Davies, Client Operations Director, Global

I’ve had support and encouragement to keep learning here. Education is an opportunity to up-skill professionally and personally, helping us all to go further and do more.

Ella Solomon, Senior Investment Analyst, Global

Culture is at the core of Wavemaker’s ethos and for that very reason I was empowered to pioneer RQTEKT, a Wavemaker event series that builds community through celebrating D&I.

Porsha Scott, Associate Director, Marketing & Events, US

Join us

Romania Leadership
Mihaela Antonescu
Romania CEO
As the CEO of Wavemaker Romania, Mihaela is responsible for leading the agency since 2022. She is a motivating leader, passionate about creating effective communication solutions for both brands and people.
Client Leadership