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The Provocateur: Listen Up: It’s time for brands to find a new way to tell their stories


A fresh take on the issues keeping marketing up at night. Jargon-free, whip-smart, designed to make you think.

Many brands have found a new social purpose in the pandemic. This week, Global Head of Content Adam Puchalsky and Senior Partner, Head of Client Development Chien-Wen Tong explain why the only effective way to communicate this purpose is through fresh voices and new channels.


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