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From hysteria to hysteresis: long term impacts of COVID-19 on ecommerce

Thought Leadership12 May 2020
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In economics, hysteresis describes effects that persist after the initial causes of those effects are removed. In other words, permanent change caused by an inexorable force.

The COVID-19 global pandemic has upended our daily lives, shut down markets and forced consumers to change their purchase journeys in nearly every category. When the hysteria ends, what changes will stay with us?

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Contents

  1. Ecommerce is not a silo
  2. Ecommerce is not optional
  3. Ecommerce is not average
  4. Ecommerce is not just one route to market
  5. Ecommerce is too complicated

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WIR: Retail is down                    EV: COVID impact on Ecommerce

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