…addressable increases appeal of TV ads; consumers use technology to ease feelings of isolation
In this week’s review: Some pockets of recovery in media and advertising around the world, consumers focus on well-being to combat negative impact of COVID-19 and is addressable TV the answer as the crisis accelerates the shift from TV to digital ads?
Contents
- Media and advertising recovery
- What’s next for TV as crisis accelerates move to digital ?
- Consumers use tech to combat isolation
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