Expert View: How COVID-19 is changing Ecommerce. Short-term challenges and lasting impacts for brands and buyers
With many modes of shopping restricted, consumers are turning to ecommerce in numbers never seen before. How should brands be thinking of their ecomm presence and the media that supports it during the current crisis – and beyond it? Mudit Jaju, Global Head of E-commerce at Wavemaker shares his view on considerations brands should have now and also how they ought to communicate in a world that’s gone through a massive acceleration on online shopping.
https://youtu.be/XrsOXnqmiYU
