The wheels of industry need to keep turning. Those wheels are best greased by effective marketing.
Mark ritson, brand consultant and former marketing professor
Welcome to the final edition of Creativity in Quarantine.
Life continues to change every week, resulting in rapidly emerging behaviors on and offline.
Remember: We are now, as marketers, all in the service industry when it comes to what we deliver to consumers via our marketing and media tactics. It doesn’t matter who you are; every brand is now a service offering. Consumers are reevaluating how, when, where, and why they use nearly every brand and product, while simultaneously looking for creative solutions to new problems COVID-19 has created.
We hope you enjoy this final edition and continue to push the boundaries of what solutions you can deliver, no matter your industry or consumer.
This document outlines the 8 Supportive Approaches that brands have taken during this time:
- Supporting the frontline
- Repositioning productivity
- Aiding the vulnerable
- Carrying on at home
- Maximizing moments that matter 06 Redefining channel entertainment 07 Scabs vs. scars
- Making the most of milestones
