Global Head of Strategy Stuart Sullivan-Martin, Joint Head of Data Insight Camilla Bruggen and Strategy Partner Elif Pulcu ask why it’s taken a global pandemic for us to rediscover the matchless value of real human insight.
Top 5 tips for virtual focus groups
- Small but perfectly formed (4 or 5 people but no more)
- Camera on please (promotes honesty and a commitment to be involved)
- Everyone heard (call out each participant by name)
- Real pictures and videos (It’s easy for participants to share their content; ask them to come prepared if they’re happy to do so)
- Observers welcome (muted and with camera off)
