Week in Review: Retail is down as e-commerce expands, the evolving role of brands, and the importance of message and tone in a time of crisis
…. PLUS an in-depth look at the impact of COVID-19 on Financial Services
In this week’s review: US April retail sales -21.2% and China -7.5%, but e-commerce continues to expand. The role of brands and business evolves, driven by the effect of COVID-19. Finally, the importance of message and tone in a time of crisis. The category category deep-dive is focused on the latest data and intelligence on COVID-19 and its impact on Financial Services.
Contents
- Retail sales down, e-commerce expands
- Role of brands and business evolves
- Tone, message and media
Deep Dive: Financial Services
- Business
- Consumer
- Brand
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