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What makes a Wavemaker?

What makes a Wavemaker?
Our attitude of Positive Provocation.

It’s in our DNA. It’s how we grow our clients and ourselves. We foster it by empowering every one of our people with knowledge, challenge and support.


‘The deep knowledge I have of my client's business.'


‘The confidence to challenge what’s gone before.’


‘The support to go further than I thought possible.’

I love Wavemaker’s dedication to creating a diverse, equitable and inclusive culture – and the willingness as an agency to admit that there is still so much more to do – and then finding ways to do it.

Shanell Simmons, Manager of Learning, Engagement & Inclusion, Wavemaker US

I moved from Wavemaker in Sydney to the New York office on the Globetrotters programme. Working in such different cultures has given me a global client perspective and made me a better planner.

Garrett Healy, Planning Manager, US

Wavemaker has created a culture where if you see something, you say something. I can speak up about the good (and the not so good), and know that my voice is heard and my perspective matters.

Shalane Walker, Media Director, Wavemaker US

Culture is at the core of Wavemaker’s ethos and for that very reason I was empowered to pioneer RQTEKT, a Wavemaker event series that builds community through celebrating D&I.

Porsha Scott, Director, Marketing & Events, US

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U.S. Leadership