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What makes a Wavemaker?

What makes a Wavemaker?
Our attitude of Positive Provocation.

It’s in our DNA. It’s how we grow our clients and ourselves. We foster it by empowering every one of our people with knowledge, challenge and support.


‘The deep knowledge I have of my client's business.'


‘The confidence to challenge what’s gone before.’


‘The support to go further than I thought possible.’

Since I started 10 months ago I have really been impressed at how we all share knowledge with each other. I have challenged myself to further develop my digital skills and become a hybrid strategist.

Cheryl Dube, Client Lead/Media Strategist, South Africa

A diverse culture is a smarter culture. As part of Wavemaker Pride, Out In Tech positively provokes our people and industry to be more inclusive, diverse and equitable

Derek Dewosky, Growth Project Manager, Global

Representing Wavemaker at One Young World, a global summit for emerging young leaders, has increased my knowledge ten-fold and provoked me to make a difference.

Rizal Nauval, Planning Executive, Indonesia

I moved from Wavemaker in Sydney to the New York office on the Globetrotters programme. Working in such different cultures has given me a global client perspective and made me a better planner.

Garrett Healy, Planning Manager, US

In India, culture and language changes every 100 kms and Wavemaker pushed me to experience this vast diversity across markets by offering internal mobility. My knowledge has expanded hugely.

Anindita Roy, Associate Director Content, India

Our annual Keep, Growing challenge is the ultimate opportunity for everyone at Wavemaker to positively provoke inside our network. To challenge our minds and grow together!

Ricardo Brasil, Head of Social, Portugal

[email protected] challenges and helps us all to push for equal gender rights in our company, making it a place where everyone can bring their true self to work.

Camilia Bruggen, Joint Head Data Insight, Global

Through Wavelets, a uniquely China initiative, we empower our young and passionate talent to challenge the whole company to live our culture with energy and creativity.

Connie Gong, HR Business Partner, China

Be it our Keep, Growing Challenge or Home Hackathons, Wavemaker challenges all of us to try new things, develop our potential in new areas, and gives us the opportunity to take a risk.

Devyani Bhaskar, Planning Executive, India

I’m focused on ensuring anyone with any disability or impairment is supported; because Wavemaker Enable isn’t about inclusion, it’s about belonging.

Sarah Conway, Precision Lead, UK

Wavemaker has given me the chance to take part in One Young World. Inclusion is so important to us as the youth of South Africa. I am proud to work in a company that supports transformation, inclusion and diversity.

Lando Simelane, Jnr Biddable Specialist, South Africa

Wavemaker Roots recognises the strength in diverse teams and their positive impact on client work and business results.

Andrea Davies, Client Operations Director, Global

Wavemaker encourage you to explore avenues beyond your day job. This inspired me to set up Greenmakers - our global network of individuals who are helping to drive sustainability within Wavemaker and with our clients.

Ella Solomon, Senior Investment Analyst, Global

Culture is at the core of Wavemaker’s ethos and for that very reason I was empowered to pioneer RQTEKT, a Wavemaker event series that builds community through celebrating diversity and inclusion through elevated experiences.

Porsha Scott, Associate Director, Marketing & Events, US

Diversity, Equity & Inclusion

Wavemaker embraces all kinds of difference - different voices, the other angle, the counter point. Together, we are positively provocative. That’s how we grow.

Our five commitments


We will listen continuously to the perspectives, experiences and feedback of our people, so that our actions are representative of the society around us, considered and decisive.

We will educate our leaders about the importance of D&I to our people and our business; and build understanding of their own impact

We will act decisively & with courage to alleviate bias and discrimination in every market in our network, and judge our clients and our partners on their own actions

We will set and measure clear goals for D&I across our business, globally and locally, and hold our leaders to account in delivering them

We will be vocal on what D&I means to Wavemaker both internally and externally, and amplify the voices of all of our people

Our global framework sets out our actions, goals and KPIs. The framework has been adapted by each market to ensure a consistent, coherent, locally relevant approach.

Anna Hickey
EXCO sponsor
Camilla Bruggen
Global Head Diversity, Equity and Inclusion

Ready to make waves?

Join us

Explore opportunities to become a Wavemaker in one of these regions:

Global Leadership
Toby Jenner
Global CEO
As the Global CEO of Wavemaker, Toby is an inspirational leader who consistently motivates others to exceed expectations. He’s passionate about positively provoking growth for brands and people, leveraging the Wavemaker network  that is powered by a team of 7,200 people in 88 countries.
Client Leadership
Regional Leadership
Global Capabilities
Shipra Roy
Global Chief People, Inclusion and Culture Officer