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Wavemaker Global

The latest innovations from the world's leading social and commerce platforms.

Platform watch in 60 seconds
Sarah Salter
Head of Innovation
BiliBili
Pizza Hut captivates young hearts with pets
Hank Kuang
JUSTIN LIANG, AUBREY MENG, PATTY SHAO
Little red book
Be & Cheery snatch growth with healthy snacks
Justin Liang
Aubrey Meng, Patty Shoa, Hank Kuang
TikTok
Sephora’s perfect holiday gifting campaign
Alyssa Offermann
Associate Director
Roblox
NIKE launches a virtual play place inside Roblox
Whitney Fishman Zember
Managing Partner, Innovation and Consumer Technology
Twitch
NIVEA MEN wins over gamers with ‘Ultra Skill’
Roman Ryazanov
& Ivan Shavrov
Snapchat
The Disney fantasy, right at your fingertips
Rosemary Fajobi
Global Marketing Manager
Instagram
Havaianas ‘Beyond Bias’ campaign reels supreme
Kasia Kowalska
Precision Lead
TikTok
Ikea debuts holiday anthem made for TikTok
Maria Evrenos
Global Content Manager
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