KPMG Hungary’s video series Office Tales shows how a little humour can really make your brand stand out and has a place even on the more professional social platforms.
In four videos, the LinkedIn campaign makes fun of quintessential awkward office culture frustrations (a sleazy boss, boring repetitive work, uninspiring colleagues etc.) and shows how a career at KPMG would be different.
Earlier this yet, LinkedIn’s own data showed that two-thirds of the workforce have either left their job or are considering it. With that in mind, the talent wars have truly broken out. LinkedIn is the natural battleground, with over 75 % of people who recently changed jobs reported that they used LinkedIn to inform their career decision.
Storytelling and humour are a premium across all social media platforms, and brands should take note of that and also apply it to LinkedIn.”
Connaire Rees, B2B Client Lead, Wavemaker
Office Tales does a great job of showing prospective employees that the company understands what candidates are looking for, and the dry humour of the ads position KPMG as an attractive and modern brand within their sometimes-conservative category. We hope that the campaign will inspire more brands to spread joy on the LinkedIn newsfeed, and to reap the rewards as candidates are changing jobs at a record level.
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