The most-liked diaper brand on TikTok

In a world full of ‘Don’ts’ make sure your brand is the ‘Do-Doo’. This is exactly what Rascal and Friends has managed to do via Tiktok. Rascal and Friends are a brilliant example of how brands can stay on trend, even with a product that can be less ‘trendy’ to talk about.  

Rascal and Friends are battling the big diaper companies online with fun, to the point and informational content. The brand has launched ‘affordable name brand diapers’ into a market that is widely dominated by leading brands. Despite this, they have gained a cult following among mothers and babies alike.  

The brand is using fun, edgy and to the point messaging to convey some of the real issues mothers and babies face with diapers and the leading brands they have been using. They have maintained the style and feel of TikTok while incorporating their brand messaging in a very clever and engaging way, which has ultimately led them to become the ‘Most-Liked diaper brand on TikTok’. Using a brand like Tiktok to further consumer brand love can be highly beneficial in driving a new economy brand like Rascal and Friends into leading the market in their category.  

An achievement of 30k followers on a brand page as well as over a million likes and comments such as ‘Best diapers ever! We just started buying them after many different diapers that leak and we love them @rascal+friends’ by @belleelk1120 says it all.  

@rascalandfriends For legal reasons, this is a joke 😆 New Year, New Diaper ⭐️💪 Switch to Rascal + Friends and get seriously good creatures like: overnight leak protection, double leak guards, an absorbent 3D core and 12 hour leak protection. Find your local stockist on our website, link in bio! #rascalandfriends #parentsoftiktok #diaper ♬ original sound – bethannebrice