In the second edition of Media iQ, Wavemaker China’s Head of Innovation, Peng Peng, gets candid about his hometown of Shanghai and why emotion trumps technology in post-COVID innovation.
China is the world’s greatest innovator, a digital virtuoso reshaping the consumer experience at high speed. Technology has always been the No1 driver – but post-pandemic a new, more human influence is emerging, and smart brands are taking note.
