Ask the Expert: ein Wavemaker Videoformat, in dem ein Wavemaker-Experte eine Kernfrage zu einem brandaktuellen Marketingthema beantwortet.
Provocative advice for marketers from GroupM’s Brian Weiser, talking to our Global Chief Investment Officer, Keith Tiley, about This Year, Next Year, the global media forecast.
Brian joins us to assess the impact of COVID on media spend in 2020 and answer the big question – where should marketers be investing in 2021? From which markets have stayed strong during the pandemic, to the rise and rise of ecommerce, channel forecasts for the coming year – and why the data is only half the story.
