Wavemaker Listens is a new proprietary social listening and analytics service that helps clients understand audiences and consumer conversation, by turning social signals into actionable insights that can benefit their business.
According to Statista, in 2018 there were approximately 25.3 million social network users in Canada and this figure is expected to grow to 27.1 million in 2023. Social listening provides a way to observe and build an understanding of conversations connected to both brands and culture across the country, as they happen.
Wavemaker Listens is a real-time, rapid solution to discover, research, and understand audiences, brands and competitors in the social space. This valuable source for unique insights enables brands to quickly spot emerging trends and play into key conversations ahead of competitors, prompting clients to listen, react and respond, while continuously connecting with their audiences in an appropriate and relevant way.
“With the enormous pace of change that we’ve experienced in 2020, it’s never been more important to hear, analyze and respond to our customer’s sentiments. Wavemaker Listens arms our partners with the speed and agility they need to react to changing consumption patterns, new media and shopping habits, and evolving consumer priorities and expectations. Now is the most important time for brands to listen.”
Kristie Painting, CEO
Wavemaker Listens provides this data from billions of online conversations, used in conjunction with other proprietary and syndicated data sources to analyze trends and uncover insights on any chosen topics and can access:
“One of the most important values of the product lies in the outputs, focusing on brand tracking, campaign resonance and messaging evaluation, with which we can report back on trends, sentiment, emotions, influence, content and competition. It’s not just about the ‘what’, it’s the ‘so what?’” says Painting.