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Wavemaker wins big at Festival of Media’s M&M Global Awards


Wavemaker has cleaned up at the 2022 Festival of Media M&M Global Awards. From being the most-shortlisted media agency, we were awarded 16 gongs across three Grand Prix wins, seven further wins and six highly commended nods.

Highlights include Wavemaker scooping up Agency Network of the Year, as well as Wavemaker India taking home Agency of the Year and Campaign of the Year for Mondelēz International’s Shah Rukh Khan-My-Ad. The campaign, which created personalised ads for local businesses impacted by COVID-19, was also awarded Best Campaign for Data, Digital, FMCG, Talent and Tech.

Wavemaker Hungary’s Empty Tables campaign amplified Pride Budapest’s cause and it was awarded Best Campaign Driven by a low budget, while Wavemaker US’ Less Talk, More Bitcoin, which was already this year’s most-talked about Super Bowl ad, won Best Campaign for Financial and Utility. Wavemaker India’s 5Star Do Nothing Coin campaign was highly commended in Best Campaign Led by Digital.

This is a brilliant achievement, building on the hard work, tenacity and creativity of our teams. Thank you to everyone who took the time to enter, to our partners and our clients.”


See below for a full list of winners and shortlisted campaigns.

Grand Prix wins

🏆 Agency Network of the Year
🏆 Agency of the Year: Wavemaker India
🏆 Campaign of the Year: Shah Rukh Khan-My-Ad, Mondelēz International – Wavemaker India

‘Shah Rukh Khan-My-Ad’ – Mondelēz International

Wavemaker India in collaboration with Ogilvy India. Wins and highly commended.

🏆 Campaign of the Year
🏆 Best Campaign for Data
🏆 Best Campaign for Digital
🏆 Best Campaign Led by FMCG
🏆 Best Campaign Led by Talent
🏆 Best Campaign Led by Tech
🎉 Best Communications Strategy

‘Less Talk, More Bitcoin’ – Coinbase

Wavemaker US in collaboration with Accenture Song, US. Win and Highly Commended.

🏆 Best Campaign for Financial and Utility
🎉 Best Campaign Led by the Creative Idea
🎉 Best Campaign Led by Traditional Media

‘Empty Tables’ – Budapest Pride

Wavemaker Hungary. Win and Highly Commended.

🏆 Best Campaign Driven by a low budget
🎉 Best Campaign Led by Cause
🎉 Best Campaign Led by Event or Experiential

‘5Star Do Nothing Coin’ – Mondelēz International

Wavemaker India in collaboration with Ogilvy India. Highly commended.

🎉 Best Campaign Led by Digital

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