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Principales conclusiones de Cannes Lions 2021

Uncategorised12 July 2021

Tras haber tenido que tomar la difícil decisión de cancelar el festival el año pasado, este 2021 Cannes Lions ha regresado con una explosión (virtual), buscando premiar las mejores campañas de la industria de los últimos dos años.

Si bien los jurados hicieron un trabajo fantástico al premiar cientos de campañas muy elogiadas también por la prensa especializada, en Wavemaker nos hemos querido preguntar: ¿Qué podemos aprender de las campañas que los jueces pueden haber pasado por alto?

En este informe, por tanto, algunos de los mejores y más brillantes miembros de nuestro Challenger ExCo ofrecen una versión alternativa del festival, discutiendo sobre las tendencias más destacadas y mostrando sus campañas favoritas.

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