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Seguendo il percorso cognitivo – Intervista a Federica Setti e Julian Prat

News7 May 2024
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Nel nuovo numero di maggio di Tivù, Federica Setti, Chief Research Officer di GroupM Italy e Julian Prat, Chief Operating Officer di Wavemaker Italy, tornano a parlare di attention e dell’importanza di questa metrica nella misurazione dell’efficacia delle campagne adv.

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