Leadership roles at Wavemaker Vietnam

Hong Dan Nguyen joined Wavemaker Vietnam as Managing Director. She will be working closely with Nguyen Thu Thuy (Cathy), General Manager who have been with the agency since November last year.

Hong Dan is a marketing veteran with strong marketing strategic and functional skills backed with a rich FMCG portfolio. Her immediate past experience was with Electrolux Vietnam where she was Marketing Director.

Prior to that, she was with Wrigley’s (subsidiary of Mars Inc) and throughout her 9 years with the company, had held regional and local responsibilities, risen in ranks from Brand Manager to South Asia Marketing Director; where she owned and drove growth for the leadership team and all brands under Wrigley’s for that region. She previously also worked at Abbott Laboratories, at Nestle and at Elida P/S (JV of Unilever).

Cathy is a media specialist with over 19+ years of experience in communications and media management. Prior to joining Wavemaker, she was taking on the same role at Havas Media and MedaCom and OMD, leading new businesses in regional and global networks and ensuring the alignment of regional brand objectives with local market business priorities. She also drove impact & innovative use of conventional media and supported all client’s foray into effective media solutions. Her portfolio includes overseeing broader group of clients and brand portfolios ranging from FMCG categories (Vinamilk, Marico, Masan, Pepsi, Mondelez) to automobile/technology products (Huyndai, Sony, K+), healthcare sectors (GSK, OPV) and investment/banking services.

“Both leaders have backgrounds that are complementary in nature – Hong Dan has strong brand expertise whilst Cathy possesses rich media experience. I am looking forward to synergizing both of their capabilities and bringing out the best in both worlds with brand-building solutions that go above and beyond merely meeting client needs.” said Rose Huskey, CEO, South East Asia.

More on Hong Dan

Under her leadership, brands have received recognition in both media and commercial industry awards alike. Outstanding accolades and achievements include Operational Excellence Award (Remarkable Consumer Experience) 2017 and Best APAC In-store transformation award 2017 for Electrolux, as well as being the Global winner of Doublemint – Best Experimental Campaign for Wrigley Vietnam… just to name a few. Hong Dan has built high performance teams, trained and developed marketing talents at different levels. She was also heavily involved in training and seminars at Electrolux, Wrigley’s and Mars, covering key topics such as leadership, management strategy and growth.

More on Cathy

Her other past stints include client leadership, staff development & training at DatViet Media as Client Service Director, General Manager at OMG Vietnam. She also held roles as General Manager and Business Director at MediaCom Vietnam. Her specialties include creativity thinking, possessing skills in team building and new business approaches .