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Wavemaker Netherlands

Wavemaker announces Lucas Brinkmann as new CEO of Germany, Austria & Switzerland

News9 March 2019
Delen

Düsseldorf, 4 December 2018: Wavemaker, the media, content and technology agency, has appointed Lucas Brinkmann as new CEO for Wavemaker in the DACH region. As leader of one of Wavemaker’s largest markets, Brinkmann joins Wavemaker’s global executive committee and will report to Global CEO Tim Castree.

Brinkmann comes from Google Germany where he has been since 2013, latest as Director, Google Marketing Platform Agency and Alpine. Before Google, Brinkmann was CEO of iProspect Germany and held roles with Aegis Media in Germany and the UK, working within change management and product development. With 20+ years of experience within media and tech, Brinkmann is a seasoned professional and a well-respected figure in the German media industry.

Tim Castree commented: “Lucas is a formidable leader with vast experience in supporting brands through digital and data transformation. I’m excited that he has agreed to join the team and confident that under Lucas’s leadership, Wavemaker in DACH is in a perfect position to create growth with leading edge solutions at the intersection of media, content and technology.”

Lucas Brinkmann said: “In the increasingly complex world of communication, one of the top routes for success must be streamlining and simplification. I look forward to working with the entire team at Wavemaker to reduce complexity and increase efficiency for our clients and to achieve the ultimate outcome; growth and an exciting future for their brands.”

Brinkmann takes over from Matthias Bruell who is leaving Wavemaker to pursue opportunities outside of the group. Brinkmann and Bruell will work together to ensure a smooth transition.

Jürgen Blomenkamp, CEO of GroupM Germany, added: “I want to thank Matthias Bruell for his 12 years with GroupM. Matthias’s contribution to the group’s success cannot be underestimated and I wish him all the best for the future.”

-ENDS-

About Wavemaker

Wavemaker is a next generation agency that sits at the intersection of media, content and technology. We are obsessed with the customer’s purchase journey and this is what connects our mission directly to our client’s business challenges. We invented WM Momentum, the world’s most comprehensive study into how people make purchase decisions and have conducted over 500,000 surveys in 40 markets and across more than 80 categories. We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values. We are a part of GroupM, WPP’s global media investment management company. For more information, go to www.wavemakerglobal.com/nl

Press contact
Katrine Graugaard, Global Marketing Director 
Email: [email protected]
Phone: +44 (0)7796708624

[German Version] 

WAVEMAKER ERNENNT LUCAS BRINKMANN ZUM NEUEN CEO FÜR WAVEMAKER D-A-CH 

Düsseldorf, 4 December 2018: Wavemaker, die Media, Content und Technologie-Agentur wird Lucas Brinkmann zum neuen CEO für Wavemaker in der D-A-CH Region ernennen. Das teilte Tim Castree, Global CEO of Wavemaker, heute mit. Als CEO einer von Wavemakers größten Märkten wird Brinkmann Mitglied des Wavemaker Global Executive Committee und wird an den Wavemaker Global CEO Tim Castree berichten, wenn er seine neue Rolle offiziell zum April 2019 übernimmt. Brinkmann folgt damit auf Matthias Brüll, der sich für eine neue Rolle außerhalb der Gruppe entschieden hat.

Lucas Brinkmann kommt von Google Deutschland, wo er seit 2013 tätig ist. Aktuell verantwortet er als Director für die Google Marketing Platform das Agenturgeschäft in DACH sowie das Direktkundengeschäft in Alpine. Zuvor sammelte Brinkmann als CEO von iProspect und Geschäftsführer von Aegis Media umfangreiche, internationale Erfahrungen im Media & Performance-Sektor, in der Mediaforschung sowie in der Produkt- und Service-Entwicklung und im Change Management.

Brinkmann (50) wird seine mehr als 20-Jährige Berufserfahrung einbringen, um die Erfolge von Wavemaker als Media-, Content- & Technologie-Agentur weiter auszubauen und den Kunden die jeweils besten Produkte und Services anbieten zu können.

Tim Castree, Global CEO Wavemaker: „Lucas ist eine beeindruckende Führungspersönlichkeit mit langjähriger Erfahrung in der Unterstützung von Marken durch digitale Transformation. Ich freue mich, dass er zugestimmt hat, sich dem Team anzuschließen, und bin zuversichtlich, dass Wavemaker in DACH unter seiner Führung in einer perfekten Position sein wird, um Wachstum mit Spitzenlösungen an der Schnittstelle von Media, Content und Technologie zu schaffen.“

Lucas Brinkmann ergänzt: „In unserem zunehmend komplexeren Kommunikations-Ökosystem wird das oberste Erfolgsgebot “Vereinfachung” sein. Ich freue mich, zusammen mit dem gesamten Wavemaker -Team unseren Kunden diesen Weg zu weniger Komplexität und mehr Effizienz zu ebnen und somit eine spannende Zukunft für Marken zu gestalten.“

Matthias Brüll wird zusammen mit Lucas Brinkmann eine reibungslose Übergabe im kommenden Jahr sicherstellen.

„Dankeschön an Matthias Brüll für 12 Jahre, in denen er GroupM in verschiedenen Führungspositionen unterstützt und somit zum Erfolg der Gruppe beigetragen hat. Ich wünsche ihm für seinen weiteren beruflichen Weg alles Gute.“, so Jürgen Blomenkamp, CEO GroupM Germany. 

KONTAKT 
WAVEMAKER GmbH
Daniel-John Riedl
Director Marketing & Culture
[email protected]

ÜBER WAVEMAKER

WAVEMAKER ist eine globale Media-, Content- und Technologie-Agentur, die im Juni 2017 aus dem Zusammenschluss von MEC und Maxus entstanden ist. Angetrieben von der Vielfalt der Purchase Journey und von ihrer Entschlüsselung versteht sich WAVEMAKER als „Future Makers“ und hilft Kunden, das Verhalten auf dieser Journey in smarte Entscheidungen und relevante Kommunikation umzusetzen.

Das Leistungsspektrum von WAVEMAKER umfasst Kommunikationsberatung, Consulting, Media- & Kommunikationsstrategie, Mediaplanung/-optimierung, Research & Analytics und Creative Solutions (Partnerships, Live, Social Media, Influencer, Mobile etc.). WAVEMAKER integriert MEDIA – CONTENT – TECHNOLOGY zum besten Operating System für den Kunden. Die zur GroupM (WPP) gehörende Kommunikationsagentur ist in Deutschland mit insgesamt 580 Mitarbeitern an den Standorten Düsseldorf, Hamburg und München vertreten. Vorsitzender der Geschäftsführung (CEO) ist Matthias Brüll.

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