Wavemaker showcases collaborative culture with first partner upfronts programme

Wavemaker UK has teamed up with some of its key partners to provide an exciting week of inspirational ‘upfront’ sessions which are designed to offer first-to-market news and insights for the agency & clients alike.

Recently awarded Best Agency Partner at the recent Media Week Awards, Wavemaker is once again demonstrating its thoroughly collaborative culture by inviting partners such as Oath, Newsbrands, JCDecaux and Sky Media to share the future vision for their businesses at the WM Partner Upfronts.

Taking place throughout the week, these morning presentations will be followed by client breakout sessions, held at Sea Containers – Wavemaker’s UK HQ – where partners, Wavemaker client teams and clients such as BMW Mini, Butlins, Vodafone and PurpleBricks will work together to apply strategic thinking and creative content to answer a specific brief.

This integrated partner/client activity is the brainchild of Wavemaker’s ‘Collaboration Board’ which was created to deliver best possible integration with Wavemaker partners in order to deliver great work for our clients.

‘Wavemaker Presents: Partner Upfronts is one of many initiatives at Wavemaker designed to drive collaboration with our partners and to cultivate the best possible conditions for great work as we move into 2019’.Emma Dibben, Head of Partner Engagement, Wavemaker UK

‘We are delighted to kick off the Wavemaker Partner Upfronts events and to get the chance to bring our Upfront to a wider client and agency audience. Our investment in editorial properties and the Oath Ad Platform means that we are more primed than ever to deliver to Wavemaker and their clients. We look forward to creating some amazing work across the Oath Super Channels.’ Anna Watkins, Managing Director, Oath UK