Wavemaker US CEO Amanda Richman awarded Bing Agency’s Lifetime Achiever Award

Wavemaker US CEO Amanda Richman has been recognized for her lasting and significant impact on the North American advertising industry with the Microsoft Bing Agency’s Lifetime Achiever Award.

Wavemaker US CEO Amanda Richman has been recognized for her lasting and significant impact on the North American advertising industry with the Microsoft Bing Agency’s Lifetime Achiever Award. This award is given to one industry leader annually and celebrates their strong personal passion and pioneering contributions to industry practices.

Microsoft Advertising commended Amanda as a trailblazing visionary who, throughout her career, has utilized digital media and search teams to put the consumer and their customer purchase journey at the center of ground-breaking initiatives. Bing senior leaders also hailed Amanda as a champion of digital marketing whose passion and leadership has created a culture of growth to cultivate the next generation of advertising leaders.

“I remember visiting the Microsoft campus and learning about the small tweaks that Bing was making based on observed behaviours,” Amanda said in her acceptance speech. “Small tweaks and daily decisions are what move us forward. Find ways to be just 2% better at everything you do, every day, and it will add up over time. Always be optimizing.”

Previous Winners are Misty Locke, Global CMO of iProspect and David Gould, CEO of Performics.

Wavemaker also won big in the Trailblazer category with Neky Romero, Partner Director of Search, recognized for his individual contributions to the search community and for advancing the impact of Bing Ads with clients and internally at Wavemaker; and Team IKEA was honored as a finalist in the category of Account Team of the Year.

The complete list of finalists can be found here.