Wavemaker wins Perrigo
Today we’re celebrating the just announced partnership between Wavemaker and global healthcare company Perrigo. After a competitive pitch, Wavemaker has won the $100m media account for Europe and Australia.
Toby Jenner added, “Perrigo is an exciting company whose vision to become a leading self-care company is supported by changes in the consumer care category, a category Wavemaker has great experience in.”
The Perrigo team is excited to work with Wavemaker’s culture of positive provocation and leverage the capabilities of its talented and creative team.
Geert Cools, Chief Business Officer for Branded Consumer Self-Care, Perrigo
He added, “We’re fully committed to delivering “Quality, Affordable Self-Care ProductsTM” that consumers and customers trust. Our European go-to-market strategy of driving ‘local jewel’ brands in multiple geographies provides a tailored self-care approach that meets the evolving needs of consumers.
