A brand’s website offers the space to tell consumer’s their story and illustrate their category expertise.
Websites have taken on a slew of forms since the first one launched, with one of the most popular being the branded website.
Publicly accessible and dedicated to a specific brand, product, service, or portfolio – brand websites have ranged from storytelling mechanisms to transactional platforms to everything in between. In today’s commerce landscape – saturated with branded websites and countless digital (e.g. social media, third party commerce platforms) and analogue (e.g. TV, print, audio) platforms – where does the brand website fit into a brand’s Purchase Journey and its media ecosystem.
