If there’s one thing we’ve learned in the last week, it’s that it doesn’t matter what type of product you are; every brand is now, or needs to be, a service offering.
It’s no longer about simply delivering a cleaning tool, a spice for a particular dish, a chair for a newly-created at-home office, or a beauty product; consumers are reevaluating how, when, where, and why they use nearly every brand and product, while simultaneously looking for creative solutions to new problems COVID-19 has created. We are now, as marketers, all in the service industry when it comes to what we deliver to consumers via our marketing and media tactics.
Contents
- Supporting the frontline
- Repositioning productivity
- Aiding the vulnerable
- Amplifying WHO advice
- Carrying on at home
- Maximizing moments that matter
- Redefining channel entertainment
- Scabs vs. scars
- Making the most of milestones
