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Wavemaker Norway

Week in Review: The race for the vaccine, putting people before profit and consumer health choices on a budget

Thought Leadership4 June 2020
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… PLUS in-depth look at the impact of Covid-19 on the Pharmaceutical industry

This week we’re focusing straight in with a Deep Dive on how COVID-19 has impacted the Pharmaceutical industry. We cover the race for a vaccine re-setting ways of working, consumers turning to value-led products while seeking an immunity boost and the change in media spend strategies.

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Contents

Business

  • Race for vaccine re-sets ways of working for Big Pharma
  • Chance to improve Pharma’s image by putting people before profit
  • Pharma benefits from knock-on effects of Coronavirus

Consumer

  • People turn to value led health products as financial worries increase
  • Stockpiling gives way to products that deliver an immunity boost
  • Pandemic accelerates ecommerce adoption

Brand

  • Media Spend and the increasing importance of DTC communications
  • Brands adapt existing messaging to the current situation

    More Week in Reviews

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