Frito-Lay transforms its popular snacks into a Flamin’ Hot music video

American snack food company, Frito-Lay, partnered up with rapper Megan Thee Stallion and Snap for a flamin’ hot collaboration to create the first-of-its-kind Super Bowl campaign. Frito-Lay seized the opportunity to promote their two flaming hot products (Doritos & Cheetos) during the lead up to one of the world’s biggest sporting events, using Snap’s AR lens in an unexpected way.

The new Snap Snackable Screen Lens allowed users to get a first look at the music video for Megan Thee Stallion’s new song ‘Flamin’ Hottie’. To get a taste of this exclusive experience, fans pointed their Snap camera towards their Doritos or Cheetos and watched their delicious snack transform into an epic music video, revealing more frames as they moved around the room. This campaign cleverly took popular elements of game day (the snacking/food culture and music/entertainment) and turned it into an interactive, at-home Super Bowl-worthy experience for consumers.

Every year, the battle for consumers’ attention during the Super Bowl commercials continues to grow. From the captivating cinematography to the celebrity cameos, brands are looking for new ways to claim the number one spot. This is why it’s important for brands to identify how their products can be used uniquely and add extra value to consumers to truly make an impact. The Frito-Lay x Snap collaboration together with the celebrity wow-factor offered exactly that with an experience that went beyond the commercials and their purchase for some extra pre-game day fun, making this campaign one to remember.