Boosting kids’ confidence with Sky Brown

With back-to-school season bringing plenty of anxiety to kids, we enjoyed Clif Kid’s attempt at exciting kids about going back to school, providing a mobile AR experience via Instagram and sponsorship packs.  

On the app (with parents’ permission), kids could access a digital filter of Sky Brown’s – the youngest professional skateboarder in the world –  helmet, which is intended to appear in photos and videos of children displaying their talents.  

Clif Kid is a wholesome snack made to fuel children with a penchant for adventure, so launching a campaign that encourages kids to follow Sky Brown’s lead is a perfect match.

Utilizing AR, which is engaging and interactive, Clif attempted to build kids’ confidence after a year of lost learning – especially those young enough to be Clif Kid’s main target consumers. They also created a custom badge featuring Sky’s personal motto Sky is the Limit.  

Instagram is a platform that enables creativity to thrive by testing the boundaries of how image, video, and sound can come together, creating both intimacy and connections through a screen – whether it’s a major, micro, or nano-influencer.