Chupa Chups stepped up its digital strategies across MENA with Wavemaker UAE through an ambitious campaign that would not only promote their products but also introduce kids to the marvels of artificial intelligence (AI) by combining forces with technology in a fun manner.
The collaboration between Perfetti Van Melle and Spacetoon has sparked the imagination of youngsters and pushed the boundaries of creativity and innovation, making an ideal fusion between the sweet delights of candy with the wonders of AI.
Users are allowed to choose their fantasy scenery and favourite character to create their imaginary forever fun story. The fun doesn’t end here, as winners are rewarded delicious prizes, and users are running to Instagram to post
This collaboration has generated tremendous excitement among children and parents alike; a shining example of how to adapt and thrive in the digital world.