DoorDash and Wavemaker win the ads

DoorDash’s 2024 Super Bowl LVIII All the Ads campaign was a masterclass in marketing innovation, securing eight Cannes Lions awards, including a Titanium Grand Prix. Super Bowl greatness was the goal, and hacking TV as a medium was our gateway to get there; this is how we brought it home.

Launched for DoorDash by Wavemaker US and Wieden + Kennedy, the teams packaged up a campaign that would transform the way audiences see a brand and think about Super Bowl ads forever. The commercial, which aired during a record-breaking viewership event, featured a unique sweepstake where a lucky individual had the chance to win every product advertised during this year’s Super Bowl.

The initiative, known as the ‘DoorDash-All-The-Ads-2024-promocode’, took audiences on an exhilarating journey. It started with a straightforward invitation to use a promotional code, which then evolved into an electrifying buzz as the code expanded with each successive ad. The outcome was a grand assortment of prizes, including a fully paid getaway and a state-of-the-art 2024 BMW All-Electric i-5.

The triumph of the commercial was multi-dimensional. It capitalized on the Super Bowl’s inherent allure, involved viewers through an engaging component, and highlighted DoorDash’s impressive logistical capabilities. The company’s adeptness in forging numerous partnerships for the sweepstakes underscored its robust industry relations and marketing acumen.

In an era where brands are in constant competition for consumer engagement through inventive methods, DoorDash, Wavemaker and Wieden + Kennedy, raised the bar. This Super Bowl commercial positively provoked how brands can use TV during the event and represents more than just a victory for DoorDash; it signifies a triumph for forward-thinking advertising.