Katy Perry colours in your favourite songs

Paint company Behr teamed up with data and music genius Spotify and artist and trendsetter Katy Perry to create a tool that matches your favourite songs with their ideal hue.  

In a standalone website integrating the whole Spotify library, users can search for a song to find out which of Behr’s colours best represent it. It works as an inspiration engine to fuel your decoration ideas based on your music preferences. 

Music is a strong trigger of emotions, moods, and action – so the pairing between your favourite song and a certain colour has the potential to create powerful associations.

The collaboration highlights what Spotify can bring to brands: their extensive music library and smart use of data to create entertaining and personalized experiences.

It is a wonderful microsite inspired by Katy Perry’s wacky stylistic universe, yet in all this aesthetic joy, it does not hide its intention of making users buy Behr’s paint. Advertisers and brands, listen up!