Disney is world-renowned for its magical storytelling and unforgettable characters, with the Walt Disney World Resort giving consumers the opportunity to turn their childhood fantasies into reality. Meanwhile, Snap AR lenses are well-known for being fun, memorable and a great way to connect with consumers, so this collaboration is a match made in heaven!
The new app integration creates a unique experience that resonates individually with each consumer based on how they’ve formerly connected with the brand. It continuously builds the anticipation and excitement of getting to experience the Disney fantasy in real life, possibly blurring the line between fiction and reality (packaged with the other content featured on the app and their time at the resort).
The collaboration offers the ability to share that experience with their friends/ followers, engaging those who hadn’t even thought about visiting the resort to get involved with the fun and possibly spark curiosity about the in-person experience.
A great way for the brand not only to immerse consumers into the full experience but also an opportunity for user-generated content to create buzz.”
It’s no surprise that Disney have made the special AR lenses a permanent feature on their app, after the initial launch for their 50th anniversary. The content was a hit and the talk of the town on social media, major publications and blogs.
Through Snap’s developer platform, there is a huge opportunity for brands to use Snap’s flagship technology around login, stories, Bitmoji, the Snapchat camera, minis and games to enhance their products, extend their reach, and grow their businesses.