Wavemaker delivers an epic DoorDash campaign on Twitch

Promoting DoorDash Canada’s DashPass for Students offering, the Wavemaker team served up a campaign which resonated with brand fans.

This was the second iteration of the campaign where DashPass was promoted on the Twitch platform. The objective this year was to take the campaign to the next level by continuing the bespoke Twitch stream ‘Student of the Game’ series that was created in 2022 in the US, and expand it into the Canadian market.

A key influencer, Bobajenny, was hand-selected to take part as she has a loyal community and resonates strongly with key student demographics. For the campaign, the team wanted to bring to life the tag line ‘So worth it” by demonstrating that DashPass was the influencer’s ideal aid in helping her study and prepare for her gaming challenge.

The first of activation was the ‘study session’ which saw Bobajenny study for a series of challenges, while completing in their second stream in their preferred game title. The second stream saw them complete their ‘test’ by executing all of the challenges they had studied for. Along the way, Bobajenny ordered products through the DoorDash App and interacted with the viewers through a series of trivia questions related to the game title. They were able to highlight the perks of what was available on DashPass for Students at the same time.

The campaign delivered tremendous results and exceeded all benchmarks set prior to the campaign launch. Both streams exceeded their viewership goals by over 25%, unique views by over 10% and interaction rates by 40%.