A delicious match of brand and creator

Jack Innanen’s ad for no name foods is an outstanding example of how a brand should work with influencers on TikTok. The 22-year-old Canadian (just say ‘in’ three times) is famous for recreating skits from movies and TV in which he plays multiple characters.

No name offers no-frills food with a ‘simple check’ guarantee – a promise that products do not contain the 10 ingredients that customers say they don’t want, artificial flavours, sweeteners and so on. A feelgood choice for anyone on a budget, the millions of students and first-jobbers on TikTok makes sense as a target audience.  

The brand has given Jack the freedom to create a spot that is perfect for TikTok. It captures the platform’s homespun vibe and shows off the funny, cute style that Jack’s 2.4 million followers love. So many brands restrict creators with ‘key messages’, ‘buzzwords’ and overbearing creative direction, and end up stifling the personality that attracted them in the first place. Fans can sniff out inauthentic content in a millisecond – leading to low-interest and poor engagement.

The impressive 1254 comments say it all, summed up by madison_taylor27: ‘This is so amusing I actually stayed and watched the whole ad’.