A straight-talking take on the issues keeping marketing up at night. Jargon-free, whip-smart, designed to make you think.
In the first issue of our new opinion piece The Provocateur, our Global Client President, Anna Hickey gives a masterclass on how brands can apply the hard-earned lessons from the crisis to build a successful future.
Contents
- Test your way to a new baseline
- Deploy your hard-won agility
- Build a rock-solid base
- Empathise and earn your place
- Virtual is reality
- A strong brand is still queen
