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  • Wavemaker Global
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  • Wavemaker UK
    • WP_Site Object ( [blog_id] => 3 [domain] => wavemakerglobal.com [path] => /dk/ [site_id] => 1 [registered] => 2020-09-03 09:23:55 [last_updated] => 2024-11-21 12:01:54 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Denmark [siteurl] => https://wavemakerglobal.com/dk [post_count] => 59 [home] => https://wavemakerglobal.com/dk )
  • Wavemaker Denmark
    • WP_Site Object ( [blog_id] => 4 [domain] => wavemakerglobal.com [path] => /de/ [site_id] => 1 [registered] => 2020-09-15 10:15:21 [last_updated] => 2024-12-10 09:43:03 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Germany [siteurl] => https://wavemakerglobal.com/de [post_count] => 56 [home] => https://wavemakerglobal.com/de )
  • Wavemaker Germany
    • WP_Site Object ( [blog_id] => 10 [domain] => wavemakerglobal.com [path] => /ro/ [site_id] => 1 [registered] => 2020-09-22 15:08:33 [last_updated] => 2024-07-24 13:31:44 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Romania [siteurl] => https://wavemakerglobal.com/ro [post_count] => 29 [home] => https://wavemakerglobal.com/ro )
  • Wavemaker Romania
    • WP_Site Object ( [blog_id] => 11 [domain] => wavemakerglobal.com [path] => /lk/ [site_id] => 1 [registered] => 2020-09-22 15:10:19 [last_updated] => 2024-07-16 14:57:38 [public] => 0 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Sri Lanka [siteurl] => https://wavemakerglobal.com/lk [post_count] => 248 [home] => https://wavemakerglobal.com/lk )
  • Wavemaker Sri Lanka
    • WP_Site Object ( [blog_id] => 12 [domain] => wavemakerglobal.com [path] => /es/ [site_id] => 1 [registered] => 2020-09-23 08:25:18 [last_updated] => 2024-10-23 09:46:23 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Spain [siteurl] => https://wavemakerglobal.com/es [post_count] => 157 [home] => https://wavemakerglobal.com/es )
  • Wavemaker Spain
    • WP_Site Object ( [blog_id] => 13 [domain] => wavemakerglobal.com [path] => /at/ [site_id] => 1 [registered] => 2020-09-23 08:29:32 [last_updated] => 2024-10-09 11:30:14 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Austria [siteurl] => https://wavemakerglobal.com/at [post_count] => 105 [home] => https://wavemakerglobal.com/at )
  • Wavemaker Austria
    • WP_Site Object ( [blog_id] => 14 [domain] => wavemakerglobal.com [path] => /th/ [site_id] => 1 [registered] => 2020-09-23 08:32:53 [last_updated] => 2024-08-28 10:01:33 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Thailand [siteurl] => https://wavemakerglobal.com/th [post_count] => 23 [home] => https://wavemakerglobal.com/th )
  • Wavemaker Thailand
    • WP_Site Object ( [blog_id] => 15 [domain] => wavemaker.sk [path] => / [site_id] => 1 [registered] => 2020-09-25 15:50:04 [last_updated] => 2024-12-10 12:58:05 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Slovakia [siteurl] => https://wavemaker.sk [post_count] => 113 [home] => https://wavemaker.sk )
  • Wavemaker Slovakia
    • WP_Site Object ( [blog_id] => 16 [domain] => wavemakerglobal.com [path] => /usa/ [site_id] => 1 [registered] => 2020-09-25 15:55:03 [last_updated] => 2024-10-22 10:38:04 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker USA [siteurl] => https://wavemakerglobal.com/usa [post_count] => 277 [home] => https://wavemakerglobal.com/usa )
  • Wavemaker USA
    • WP_Site Object ( [blog_id] => 17 [domain] => wavemakerglobal.com [path] => /it/ [site_id] => 1 [registered] => 2020-09-25 15:58:44 [last_updated] => 2024-10-23 08:22:16 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Italy [siteurl] => https://wavemakerglobal.com/it [post_count] => 99 [home] => https://wavemakerglobal.com/it )
  • Wavemaker Italy
    • WP_Site Object ( [blog_id] => 18 [domain] => wavemakerglobal.com [path] => /nl/ [site_id] => 1 [registered] => 2020-10-15 14:06:58 [last_updated] => 2024-11-06 15:23:40 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Netherlands [siteurl] => https://wavemakerglobal.com/nl [post_count] => 247 [home] => https://wavemakerglobal.com/nl )
  • Wavemaker Netherlands
    • WP_Site Object ( [blog_id] => 20 [domain] => wavemakerglobal.com [path] => /se/ [site_id] => 1 [registered] => 2020-11-18 09:43:03 [last_updated] => 2024-09-17 14:57:20 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Sweden [siteurl] => https://wavemakerglobal.com/se [post_count] => 77 [home] => https://wavemakerglobal.com/se )
  • Wavemaker Sweden
    • WP_Site Object ( [blog_id] => 21 [domain] => wavemakerglobal.com [path] => /fr/ [site_id] => 1 [registered] => 2020-11-27 10:57:44 [last_updated] => 2024-08-06 16:18:54 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker France [siteurl] => https://wavemakerglobal.com/fr [post_count] => 2 [home] => https://wavemakerglobal.com/fr )
  • Wavemaker France
    • WP_Site Object ( [blog_id] => 22 [domain] => wavemakerglobal.com [path] => /no/ [site_id] => 1 [registered] => 2020-12-08 17:24:21 [last_updated] => 2024-12-16 15:36:26 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Norway [siteurl] => https://wavemakerglobal.com/no [post_count] => 281 [home] => https://wavemakerglobal.com/no )
  • Wavemaker Norway
    • WP_Site Object ( [blog_id] => 24 [domain] => wavemakerglobal.com [path] => /sa/ [site_id] => 1 [registered] => 2021-02-09 08:53:15 [last_updated] => 2024-10-22 09:25:11 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker South Africa [siteurl] => https://wavemakerglobal.com/sa [post_count] => 277 [home] => https://wavemakerglobal.com/sa )
  • Wavemaker South Africa
    • WP_Site Object ( [blog_id] => 25 [domain] => wavemakerglobal.com [path] => /cz/ [site_id] => 1 [registered] => 2021-02-10 09:57:15 [last_updated] => 2024-07-23 15:06:24 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Czech Republic [siteurl] => https://wavemakerglobal.com/cz [post_count] => 0 [home] => https://wavemakerglobal.com/cz )
  • Wavemaker Czech Republic
    • WP_Site Object ( [blog_id] => 26 [domain] => wavemakerglobal.com [path] => /ie/ [site_id] => 1 [registered] => 2021-02-15 11:05:14 [last_updated] => 2024-10-22 09:11:12 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Ireland [siteurl] => https://wavemakerglobal.com/ie [post_count] => 276 [home] => https://wavemakerglobal.com/ie )
  • Wavemaker Ireland
    • WP_Site Object ( [blog_id] => 27 [domain] => wavemakerglobal.com [path] => /pk/ [site_id] => 1 [registered] => 2021-02-15 12:19:24 [last_updated] => 2024-03-26 09:30:18 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 1 [lang_id] => 0 [blogname] => Wavemaker Pakistan [siteurl] => https://wavemakerglobal.com/pk [post_count] => 269 [home] => https://wavemakerglobal.com/pk ) WP_Site Object ( [blog_id] => 29 [domain] => wavemakerglobal.com [path] => /ca/ [site_id] => 1 [registered] => 2021-02-17 10:04:31 [last_updated] => 2024-07-16 15:31:39 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Canada [siteurl] => https://wavemakerglobal.com/ca [post_count] => 13 [home] => https://wavemakerglobal.com/ca )
  • Wavemaker Canada
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  • Wavemaker Switzerland
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  • Wavemaker Switzerland EN
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  • Wavemaker Switzerland FR
Wavemaker Turkey

Nespresso: Advantage Shopping vs Dynamic Product Ads

Client

Nespresso

Wavemaker Türkiye

Türkiye

Positive Provocation

Türkiye’de CPG kategorisinde Advantage Shopping’i test eden ilk marka olduk. CPG kategorisindeki benchmarkların üzerinde yer alarak META’da Advantage Shopping ürünün kullanımı ile Nespresso Türkiye olarak yüksek bir başarı elde ettik!

Paylaş
See the results
Nespresso: Advantage Shopping vs Dynamic Product Ads
01.
Challenge

Senenin en büyük indirim kampanyası olan Black Friday döneminde, fazla tüketim algısını azaltmak için Nespresso, marka misyonunu koruyarak “Gifting Friday” kampanya mottosu ile “hediyeleşme” üzerinden tüketici ile duygusal bir bağ kurmayı amaçladı. Bu sayede, Black Friday dönemindeki diğer kampanyalardan ayrışıp, CPG kategorisinde farkındalık yaratarak bunu satışa dönüştürmeyi amaçladı.

02.
Insight+Strategy

Nespresso olarak Gifting Friday kampanyasını 360 tüm satış kanallarında eş zamanlı planlayarak, kampanyanın maksimum bilinirliği hedeflendi. Dijital kanallar ağırlıklı olmak üzere, kahve makinesi almayı düşünen mevcut ve potansiyel kitleye doğru ve etkili bir iletişim  kurarak, Websitesi (nespresso.com.tr) ve Mobil App kanalları üzerinden satışı arttırmak üzere full funnel dijital medya stratejisi geliştirdi. Her yılın en çok alışveriş yapılan Black Friday döneminde de dijitalde test&learn stratejisi uygulanarak, Meta’nın yeni ürünü olan Advantage Shopping’i Gifting Friday kampanyası stratejimize dahil ederek, minimum birim fiyat ile maksimum satış hedefi belirlendi.

03.
Activation

Türkiye’de CPG kategorisinde Advantage Shopping’i test eden ilk marka olduk. Advantage Shopping ve Dynamic Product ürünlerini A/B test kurgusu ile planlayarak, Gifting Friday kampanyası döneminde iki ürünün performansını test ederek, Advantage Shopping’in Gifting Friday kampanya satışlarına olan katkısını gözlemledik ve CPG kategorisindeki benchmarkların üzerinde yer alarak META’da Advantage Shopping ürünün kullanımı ile Nespresso Türkiye olarak Success Story başarısı elde ettik!

Sonuçlar

Advantage Shopping ve Dynamic Product Ads A/B test kurgusu ile ortalama 18,4 ROAS elde ederek kampanya hedefleri üzerinde başarı sağlandı. Advantege Shopping ile 21,26 ROAS, Dynamic Product Ads ile de 15,61 ROAS elde edilerek kampanay sonuçlarında büyük bir başarı elde edildi.

 

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