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  • Wavemaker Global
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  • Wavemaker UK
    • WP_Site Object ( [blog_id] => 3 [domain] => wavemakerglobal.com [path] => /dk/ [site_id] => 1 [registered] => 2020-09-03 09:23:55 [last_updated] => 2024-11-21 12:01:54 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Denmark [siteurl] => https://wavemakerglobal.com/dk [post_count] => 59 [home] => https://wavemakerglobal.com/dk )
  • Wavemaker Denmark
    • WP_Site Object ( [blog_id] => 4 [domain] => wavemakerglobal.com [path] => /de/ [site_id] => 1 [registered] => 2020-09-15 10:15:21 [last_updated] => 2025-02-20 12:14:09 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Germany [siteurl] => https://wavemakerglobal.com/de [post_count] => 56 [home] => https://wavemakerglobal.com/de )
  • Wavemaker Germany
    • WP_Site Object ( [blog_id] => 10 [domain] => wavemakerglobal.com [path] => /ro/ [site_id] => 1 [registered] => 2020-09-22 15:08:33 [last_updated] => 2024-07-24 13:31:44 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Romania [siteurl] => https://wavemakerglobal.com/ro [post_count] => 29 [home] => https://wavemakerglobal.com/ro )
  • Wavemaker Romania
    • WP_Site Object ( [blog_id] => 11 [domain] => wavemakerglobal.com [path] => /lk/ [site_id] => 1 [registered] => 2020-09-22 15:10:19 [last_updated] => 2024-07-16 14:57:38 [public] => 0 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Sri Lanka [siteurl] => https://wavemakerglobal.com/lk [post_count] => 248 [home] => https://wavemakerglobal.com/lk )
  • Wavemaker Sri Lanka
    • WP_Site Object ( [blog_id] => 12 [domain] => wavemakerglobal.com [path] => /es/ [site_id] => 1 [registered] => 2020-09-23 08:25:18 [last_updated] => 2024-10-23 09:46:23 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Spain [siteurl] => https://wavemakerglobal.com/es [post_count] => 157 [home] => https://wavemakerglobal.com/es )
  • Wavemaker Spain
    • WP_Site Object ( [blog_id] => 13 [domain] => wavemakerglobal.com [path] => /at/ [site_id] => 1 [registered] => 2020-09-23 08:29:32 [last_updated] => 2024-10-09 11:30:14 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Austria [siteurl] => https://wavemakerglobal.com/at [post_count] => 105 [home] => https://wavemakerglobal.com/at )
  • Wavemaker Austria
    • WP_Site Object ( [blog_id] => 14 [domain] => wavemakerglobal.com [path] => /th/ [site_id] => 1 [registered] => 2020-09-23 08:32:53 [last_updated] => 2024-08-28 10:01:33 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Thailand [siteurl] => https://wavemakerglobal.com/th [post_count] => 23 [home] => https://wavemakerglobal.com/th )
  • Wavemaker Thailand
    • WP_Site Object ( [blog_id] => 15 [domain] => wavemaker.sk [path] => / [site_id] => 1 [registered] => 2020-09-25 15:50:04 [last_updated] => 2025-02-20 14:28:15 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Slovakia [siteurl] => https://wavemaker.sk [post_count] => 121 [home] => https://wavemaker.sk )
  • Wavemaker Slovakia
    • WP_Site Object ( [blog_id] => 16 [domain] => wavemakerglobal.com [path] => /usa/ [site_id] => 1 [registered] => 2020-09-25 15:55:03 [last_updated] => 2024-10-22 10:38:04 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker USA [siteurl] => https://wavemakerglobal.com/usa [post_count] => 277 [home] => https://wavemakerglobal.com/usa )
  • Wavemaker USA
    • WP_Site Object ( [blog_id] => 17 [domain] => wavemakerglobal.com [path] => /it/ [site_id] => 1 [registered] => 2020-09-25 15:58:44 [last_updated] => 2025-01-24 11:01:14 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Italy [siteurl] => https://wavemakerglobal.com/it [post_count] => 99 [home] => https://wavemakerglobal.com/it )
  • Wavemaker Italy
    • WP_Site Object ( [blog_id] => 18 [domain] => wavemakerglobal.com [path] => /nl/ [site_id] => 1 [registered] => 2020-10-15 14:06:58 [last_updated] => 2025-02-20 14:15:23 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Netherlands [siteurl] => https://wavemakerglobal.com/nl [post_count] => 247 [home] => https://wavemakerglobal.com/nl )
  • Wavemaker Netherlands
    • WP_Site Object ( [blog_id] => 20 [domain] => wavemakerglobal.com [path] => /se/ [site_id] => 1 [registered] => 2020-11-18 09:43:03 [last_updated] => 2025-01-31 10:53:51 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Sweden [siteurl] => https://wavemakerglobal.com/se [post_count] => 80 [home] => https://wavemakerglobal.com/se )
  • Wavemaker Sweden
    • WP_Site Object ( [blog_id] => 21 [domain] => wavemakerglobal.com [path] => /fr/ [site_id] => 1 [registered] => 2020-11-27 10:57:44 [last_updated] => 2024-08-06 16:18:54 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker France [siteurl] => https://wavemakerglobal.com/fr [post_count] => 2 [home] => https://wavemakerglobal.com/fr )
  • Wavemaker France
    • WP_Site Object ( [blog_id] => 22 [domain] => wavemakerglobal.com [path] => /no/ [site_id] => 1 [registered] => 2020-12-08 17:24:21 [last_updated] => 2025-02-19 11:52:19 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Norway [siteurl] => https://wavemakerglobal.com/no [post_count] => 283 [home] => https://wavemakerglobal.com/no )
  • Wavemaker Norway
    • WP_Site Object ( [blog_id] => 24 [domain] => wavemakerglobal.com [path] => /sa/ [site_id] => 1 [registered] => 2021-02-09 08:53:15 [last_updated] => 2024-10-22 09:25:11 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker South Africa [siteurl] => https://wavemakerglobal.com/sa [post_count] => 277 [home] => https://wavemakerglobal.com/sa )
  • Wavemaker South Africa
    • WP_Site Object ( [blog_id] => 25 [domain] => wavemakerglobal.com [path] => /cz/ [site_id] => 1 [registered] => 2021-02-10 09:57:15 [last_updated] => 2024-07-23 15:06:24 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Czech Republic [siteurl] => https://wavemakerglobal.com/cz [post_count] => 0 [home] => https://wavemakerglobal.com/cz )
  • Wavemaker Czech Republic
    • WP_Site Object ( [blog_id] => 26 [domain] => wavemakerglobal.com [path] => /ie/ [site_id] => 1 [registered] => 2021-02-15 11:05:14 [last_updated] => 2024-10-22 09:11:12 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Ireland [siteurl] => https://wavemakerglobal.com/ie [post_count] => 276 [home] => https://wavemakerglobal.com/ie )
  • Wavemaker Ireland
    • WP_Site Object ( [blog_id] => 27 [domain] => wavemakerglobal.com [path] => /pk/ [site_id] => 1 [registered] => 2021-02-15 12:19:24 [last_updated] => 2024-03-26 09:30:18 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 1 [lang_id] => 0 [blogname] => Wavemaker Pakistan [siteurl] => https://wavemakerglobal.com/pk [post_count] => 269 [home] => https://wavemakerglobal.com/pk ) WP_Site Object ( [blog_id] => 29 [domain] => wavemakerglobal.com [path] => /ca/ [site_id] => 1 [registered] => 2021-02-17 10:04:31 [last_updated] => 2024-07-16 15:31:39 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Canada [siteurl] => https://wavemakerglobal.com/ca [post_count] => 13 [home] => https://wavemakerglobal.com/ca )
  • Wavemaker Canada
    • WP_Site Object ( [blog_id] => 31 [domain] => wavemakerglobal.com [path] => /id/ [site_id] => 1 [registered] => 2021-03-31 10:35:36 [last_updated] => 2024-03-26 09:31:17 [public] => 0 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 1 [lang_id] => 0 [blogname] => Wavemaker Indonesia [siteurl] => https://wavemakerglobal.com/id [post_count] => 12 [home] => https://wavemakerglobal.com/id ) WP_Site Object ( [blog_id] => 32 [domain] => wavemakerglobal.com [path] => /tr/ [site_id] => 1 [registered] => 2021-04-07 07:59:05 [last_updated] => 2024-10-22 10:40:04 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Turkey [siteurl] => https://wavemakerglobal.com/tr [post_count] => 4 [home] => https://wavemakerglobal.com/tr ) WP_Site Object ( [blog_id] => 35 [domain] => wavemakerglobal.com [path] => /ch/ [site_id] => 1 [registered] => 2024-01-16 13:00:39 [last_updated] => 2025-01-08 09:57:40 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Switzerland [siteurl] => https://wavemakerglobal.com/ch [post_count] => 2 [home] => https://wavemakerglobal.com/ch )
  • Wavemaker Switzerland
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  • Wavemaker Switzerland EN
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  • Wavemaker Switzerland FR
Wavemaker Turkey

Meridol Türkiye – Copilot İnsan Gücünü Yendi!

Client

Colgate - Palmolive

Wavemaker Türkiye

Türkiye

Positive Provocation

Tüm dünyada ilk kez kullandığımız GroupM Copilot ile programatik satın almayı optimize ettik!

Paylaş
See the results
Meridol Türkiye - Copilot
01.
Challenge

Türkiye’deki yüksek enflasyonlu medya ortamında programatik medya yatırımlarını daha etkin hale getirebilmek ve kampanya hedeflerimize ulaşmamıza yardımcı olmak için en iyi çözümü bulmamız gerekiyordu.

02.
Insight+Strategy

Gözlerimizi GroupM’in yapay zeka çözümü Copilot’a çevirdik ve yapay zeka çözümümüzü Colgate & meridol kampanyalarında kullandık. Amacımız yalnızca kreatiflerimizi ilgili hedef kitlelerle paylaşmak değil, aynı zamanda Görüntülü Reklamcılık, Youtube ve Preroll dahil olmak üzere çoğu reklam formatı için minimum insan müdahalesi kullanarak daha düşük birim maliyetlere, daha yüksek gösterim ve görüntülenebilirlik oranına sahip olmaktı…

03.
Activation

Gözlerimizi GroupM’in yapay zeka çözümü Copilot’a çevirdik ve yapay zeka çözümümüzü Colgate & meridol kampanyalarında kullandık. Amacımız yalnızca kreatiflerimizi ilgili hedef kitlelerle paylaşmak değil, aynı zamanda Görüntülü Reklamcılık, Youtube ve Preroll dahil olmak üzere çoğu reklam formatı için minimum insan müdahalesi kullanarak daha düşük birim maliyetlere, daha yüksek gösterim ve görüntülenebilirlik oranına sahip olmaktı.

Sonuçlar

Her reklam türü için maliyetlerimiz çok daha iyi sonuç verdi; Copilot’un etkin olmadığı test grubuna kıyasla Youtube CPV’sinde %28, Görüntülü Reklam CPM’inde %26 ve videodan önce gösterilen CPV’de %47 düşüş bildirdik. Etkinleştirme ve optimizasyon yaklaşımımızı makine öğrenimi ile yeniden tanımladık ve maliyet düşürmeyle karmaşadan sıyrıldık. Copilot, Youtube görüntüleme oranında %17 artış elde etmemize yardımcı oldu.

%17
YouTube VTR Artışı
%47
Preroll CPV'de Düşüş
%28
YouTube CPV'de Düşüş

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