In an era where technology is advancing at an unprecedented pace, the emergence of Artificial Intelligence (AI) continues to disrupt conventional norms, heralding a new epoch in the world of advertising. ‘Artificial Intelligence in Paid Search: Why you should be experimenting, mastering and scaling responsibly’ is an incisive guide to understanding and leveraging Paid Search AI-powered features, such as Google’s Performance Max, authored by the team at GroupM Nexus @ Wavemaker.
This whitepaper cuts through the AI mystique, demystifying its complexities and empowering you to harness its vast potential. From experimentation to mastery, it illuminates the path to effectively scale AI in your advertising endeavors. But more than a how-to guide, it places a firm emphasis on the responsibility that accompanies this power. As the torchbearers of the future, it is your duty to ensure AI development is not just potent but also accountable and ethical.
Whether you’re an experienced practitioner or a novice venturing into the realm of AI, this whitepaper is a compass guiding you through the dynamic landscape of AI-integrated Paid Search advertising. Join us as we journey through the world of Artificial Intelligence, exploring the strategies, methods, and mindset needed to adapt and thrive in this exciting new era.
This introduction was co-written with the use of both OpenAI’s ChatGPT-4 and a human. The rest of this whitepaper was written by a human only.
Download the full paper below.
