Provocative Planning is what we do, bringing our promise of Positive Provocation to life.
Where is the step-change opportunity to drive growth tomorrow?
EXPLORE
Unlock
Growth today
Maximize
Growth ongoing
Transform
Growth tomorrow
Unlock
How can I find growth today in my current communications?
A series of deep audits of Precision and Digital Media completed by our specialists, comparing current performance with best practice across eight areas: Search, Social, Content, Video, Programmatic, Ecommerce, Audiences and Website & Apps. The output? A Growth Opportunity Roadmap.
Maximize
How do I ensure I’m continually optimised for growth?
An AI-fuelled, end-to-end planning platform, this is the first global tool in our industry that optimises against multiple audience growth segments, across all channels – not just addressable. The output? Market-beating growth plans that extract maximum value from every media dollar.
Transform
Where is the step-change opportunity to drive growth tomorrow?
This is where we leverage the power of human imagination and provocative ideas to beat the machine and defy category conventions. Applying the full force of our creativity, expertise and experience. The output? Transformational growth opportunities.
Wavemaker is a Top 5 global media network. Our roster of products and services has been built with a single aim – to positively provoke growth for clients. As part of GroupM and WPP, we are continually developing our offer to deliver growth in a fast-changing consumer world.
Client Leadership
Consultancy
Activation
Client Leadership
Our client leaders offer unrivalled business and category knowledge to help brands grow. We partner with clients to find and leverage growth opportunities, bringing game-changing expertise from across Wavemaker, GroupM and WPP.
CLIENT GROWTH & DEVELOPMENT
INSIGHT & COMMUNICATIONS STRATEGY
MEDIA PLANNING & BUYING
EFFECTIVENESS & ROI
Consultancy
Many of our most progressive capabilities are core to clients, including ecommerce, content and precision marketing. Our leading global consultancy has experts to solve any communications challenge, from go-to-market ecommerce strategy to digital transformation.
CONTENT
Addressable content, AR/VR, Influencer, Partnerships, Sports Marketing, Production and IP
DATA & ANALYTICS
Market and Audience Analytics, Data Fusion, Econometrics and Advanced Modelling
ECOMMERCE
Retail Planning, Optimisation and Amplification
EFFECTIVENESS
Measurement, attribution and optimisation
PRECISION
Audience Sciences, Personalisation/DCO and CRM/ECRM
PRODUCT SOLUTIONS
Proprietary Marcomms and New Product Development
TECHNOLOGY
Consultancy and Digital Transformation, Automation, Self-learning and Ai
Activation
As industry leaders in investment, implementation and governance – and as part of GroupM booking one in every three of the world’s ads – our unrivalled scale and experience guarantees clients the most cost-effective and efficient trading solutions worldwide.