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Positive Provocation: the next stage of marketing


Monday 23 March 2020 was a watershed moment
in the UK.

It wasn’t just the beginning of ‘lockdown’; it was the moment when marketing as we know it changed forever and a new era began.

Introducing our major thought leadership book, Positive Provocation: the next stage of marketing.

Positive Provocation is the next stage of marketing. It demands attention, focus and analysis from the business and brand owner community.

In this book authors from Wavemaker UK unveil seven provocations that can help you drive growth in what’s set to be a turbulent decade.

Our Positive Provocations are unflinching, challenge conventional marketing practice and will show you a better way to grow.

Read here

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