The Qatar 2022 World Cup is set to disrupt the UK media industry on a scale we have never seen before, as for the first time, football and festive broadcasting combine to create more competition for media, unprecedented inflation, and huge but exciting planning challenges.
At Wavemaker, we know that disruption breeds innovation, and that innovation is key to growth. That’s why our talented team of tech, content and media experts are raring to tackle this challenging period head on. Together with a few of the industry’s most ambitious partners, we’ve created the ultimate ‘dream squad’ primed to help your strategy hit the back of the net this December, and beyond.
Check out our online content hub to learn:
- When, how and where to start preparing for Q4;
- How behaviours will change;
- The opportunities and pitfalls for engaging audiences;
- Which occasions your brand can own;
- Which platforms to explore and activate on.
