Services

At Wavemaker we recognise that the world is complex. Our role is to simplify it for our clients. That’s why, while we use all the advanced technology and tools at our disposal, we always look at the humans behind the data.

Brilliant media strategy needs a clear understanding of where growth will come from – who the audience is, what we’ll need to say to them, a clear application of when and where we’ll talk to them, and how we’ll show up.

We apply our positively provocative attitude to our deep understanding of audiences, the world’s largest database of purchase data and our industry-leading planning technology, to deliver impactful media strategies and plans that move consumers to action and deliver exceptional growth for our clients.

As part of GroupM, the world’s largest media investment company, our clients benefit from unrivalled buying power and expertise in media activation, technology, and governance. We’re committed to creating the right brand growth outcomes for clients through market-leading quality, products, and the application of technology.

We recognise the accountability that comes with scale, which is why GroupM have devised the Responsible Investment Framework, shaping the next era of media and where advertising works better for people. This means creating better advertising experiences for consumers, ensuring advertising represents all of modern Britain, and contributes to supporting a fairer society, using the power of advertising to encourage responsible consumption that will help build a sustainable future.

With one in three adverts purchased via GroupM, our scale guarantees our clients the most cost-effective, transparent, and flexible trading solutions. Meanwhile, GroupM Nexus Solutions, our central hub of activation specialists and industry leading product, places us at the forefront of innovation across technology, platforms, and AI.